Theoretical framework
Chinese football dream
Since the 1980s, one of China's goals has been to become the world's most significant
sports power. The strategies for this purpose have led it to compete with the United
States, Russia and the United Kingdom to become the country with the most gold medals
at the Olympic Games. This success is the result of government effort and planning.
After its return to the International Olympic Committee in 1979, China established an
"Olympic strategy", which was applied from 1980 (Hong & Zhouxiang, 2013). However,
at first, it was not a successful plan. After the poor results in the 1988 Seoul Games,
during the 1990s and 2000s, an elite sport system was implemented: Juguo Tizhi. This
time it did work, and China hosted the 2008 Olympic Games and won 51 gold medals
compared to 36 for the United States (Leite Júnior & Rodrigues, 2017). Thereafter, China
needed to replicate its success in Olympic sports with football. Thus, the then vice
president Xi Jinping declared in 2009, after the success of the Beijing Olympics, that the
results in football were low and that the country should promote football (Wang, 2009).
After the 2008 Beijing Olympics, then-Chinese President Hu Jintao issued directives
aimed at transitioning the nation from being a "country of major sporting events" to a
global sports powerhouse (Tan, 2015). Subsequently, President Xi Jinping intensified the
pursuit of this objective by his proclamation of the "Three World Cup dreams":
participating in the World Cup, hosting the World Cup, and winning the World Cup (Tan
& Bairner, 2018). In order to transform China into a future global football power, the
Chinese government unveiled the Medium- and Long-Term Football Development Plan
(2016-2050), and the National Football Field and Facilities Construction Plan (2016-2020)
in April 2016.
Moreover, on October 20, 2014, the State Council of China issued a national strategic
policy, titled "Opinions on Accelerating the Development of the Sports Industry and
Promoting Sports Consumption". At this juncture, the first declaration emerged in which
the highest echelon of the government acknowledged sport as a significant industrial
sector, and furthermore designated it as one of the new focal points for Chinese economic
growth (Laurell, et al., 2021). This strategy envisioned that by 2025, the Chinese sports
business would evolve into a market with an approximate value of $815 billion, yielding
an annual Gross Value Added (GVA) of around $250 billion, which roughly translates to
between 1.2% and 1.5% of the national GDP (Liu, Zhang y Desbordes, 2017).
On March 16, 2015, China accompanied this strategic policy with another strategic plan,
the "Comprehensive Reform Plan to Drive the Development of Football in China”. As a
follow-up strategy to implement the 2015 plan, on April 6, 2016, the National
Development and Reform Commission, China's principal planning body, introduced the
"Medium- and Long-Term Plan for Chinese Football Development (2016-2050)", a 35-
year football development plan outlining short-, medium-, and long-term objectives. Its
aim is to evolve into a dominant football power in Asia by 2030, and a global football
superpower by 2050. The objective was to establish a novel management approach for
this sport with distinctive indigenous features. The medium-term goal was to increase
the number of adolescent football players, and to attain leadership status in Asia in both
football competitiveness and in the organization of professional league matches.
Furthermore, China expected the women's football team to regain its status among the
world's foremost football powers (Leite Júnior & Rodrigues, 2017).
An essential strategy in the Chinese football industry is promoting grassroots football and
training national players to become professionals. With this aim, the goal of reaching 50
million practitioners in this sport by 2020 was set, with the expectation that most local
talents would emerge effortlessly. In 2011 specialized football schools began to open,
focusing on elite players' development. In addition, in 2021, the General Administration
of Sport of China encouraged constructing critical cities to develop national football. With