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e-ISSN: 1647-7251
Vol. 15, N.ยบ 2
November 2024-April 2025
371
ANALYZING THE CHANGING DYNAMICS OF PUBLIC OPINION IN
NIGERIA'S DEMOCRATIC SOCIETY
SEGUN LAKIN ODERINDE
oderindesegun@yahoo.com
Department of Political Sciences, Osun State University, Osogbo (Nigeria)
https://orcid.org/0000-0002-3572-8363.
OLAGOKE OLUWAFEMI AWOTAYO
olagoke.awotayo@uniosun.edu.ng
Department of Political Sciences, Osun State University Osogbo (Nigeria)
https://orcid.org/0000-0001-9768-8910.
AFISU OLUWOLE AKINPELU
afeezcootunba1@gmail.com
Department of Peace and Conflict Studies, Osun State University, Osogbo (Nigeria).
IDRIS BABATUNDE ADETUNJI
adetunjiidris001@gmail.com
Department of Political Sciences, Osun State University, Osogbo (Nigeria).
Abstract
This study explores the evolving public opinion in Nigeria's democratic society, highlighting its
significance in shaping policy decisions and democratic governance. Nigeria's transition to
democracy, marked by the end of military rule in 1999 and the introduction of the Fourth
Republic, provides a crucial context for understanding the country's democratic development.
Public opinion plays a vital role in democratic governance, as it reflects citizens' preferences,
values, and concerns. Ignoring public opinion can have severe consequences, as evident in
the #EndSARS movement. This research examines the interplay between democratic
governance and public opinion, considering factors like technology, public discourse, and
socio-economic developments. Using a qualitative approach and secondary data sources, the
study reveals significant changes in public opinion driven by societal, economic, and political
shifts. To foster an informed and inclusive public opinion, the study recommends enhancing
civic education, ensuring access to objective information, and promoting candid
communication. By exploring the dynamics of public opinion in Nigeria's democratic society,
this research contributes to a deeper understanding of democratic governance and its
implications for policy-making.
Keywords
Public Opinion, Democratic Government, #EndSARS Movement, Nigeria.
Resumo
Este estudo explora a evoluรงรฃo da opiniรฃo pรบblica na sociedade democrรกtica da Nigรฉria,
salientando a sua importรขncia na definiรงรฃo das decisรตes polรญticas e na governaรงรฃo
democrรกtica. A transiรงรฃo da Nigรฉria para a democracia, marcada pelo fim do regime militar
em 1999 e pela introduรงรฃo da Quarta Repรบblica, constitui um contexto crucial para
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
372
compreender o desenvolvimento democrรกtico do paรญs. A opiniรฃo pรบblica desempenha um
papel vital na governaรงรฃo democrรกtica, uma vez que reflete as preferรชncias, os valores e as
preocupaรงรตes dos cidadรฃos. Ignorar a opiniรฃo pรบblica pode ter consequรชncias graves, como
รฉ evidente no movimento #EndSARS. Esta investigaรงรฃo examina a interaรงรฃo entre a
governaรงรฃo democrรกtica e a opiniรฃo pรบblica, tendo em conta fatores como a tecnologia, o
discurso pรบblico e a evoluรงรฃo socioeconรณmica. Recorrendo a uma abordagem qualitativa e a
fontes de dados secundรกrias, o estudo revela mudanรงas significativas na opiniรฃo pรบblica,
impulsionadas por alteraรงรตes sociais, econรณmicas e polรญticas. Para fomentar uma opiniรฃo
pรบblica informada e inclusiva, o estudo recomenda o reforรงo da educaรงรฃo cรญvica, a garantia
de acesso a informaรงรตes objetivas e a promoรงรฃo de uma comunicaรงรฃo franca. Ao explorar a
dinรขmica da opiniรฃo pรบblica na sociedade democrรกtica da Nigรฉria, este estudo contribui para
uma compreensรฃo mais profunda da governaรงรฃo democrรกtica e das suas implicaรงรตes para a
elaboraรงรฃo de polรญticas.
Palavras-chave
Opiniรฃo pรบblica, governo democrรกtico, movimento #EndSARS, Nigรฉria.
How to cite this article
Oderinde, Segun Lakin, Awotayo, Olagoke Oluwafemi, Akinpelu, Afisu Oluwole & Adetunji, Idris
Babatunde (2024). Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic
Society. Janus.net, e-journal of international relations. VOL 15 N.ยบ 2, November 2024-April 2025,
pp. 371-388. https://doi.org/10.26619/1647-7251.15.2.16.
Article received on 5th December 2023 and accepted for publication on 8th August 2024.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
373
ANALYZING THE CHANGING DYNAMICS OF PUBLIC OPINION IN
NIGERIA'S DEMOCRATIC SOCIETY
SEGUN LAKIN ODERINDE
OLAGOKE OLUWAFEMI AWOTAYO
AFISU OLUWOLE AKINPELU
IDRIS BABATUNDE ADETUNJI
Introduction
Nigeria is a large and diversified nation in West Africa that has gone through several
governmental transitions over the years. Because public opinion is so important to
democratic governance in the country, academics, researchers, and policymakers have
been interested in studying it. The formation, measurement, and consequences for
democratic processes of public opinion in Nigeria have all been the subject of numerous
scholarly investigations, research papers, and reports. Public opinion, which expresses
people's views, preferences, and values, is vital in forming the nation's democracy. For
a considerable time, public opinion has been considered an essential component of any
democratic society, serving as a catalyst for social change, policy shaping, and
government accountability. But there seems to be a growing belief in Nigeria's democratic
system that the voice of the people is becoming less important. This is consistent with
the argument made by Wlezien and Soroka (2016) that public policies ought to reflect
the goals and desires of the majority, but that this has not always been the case in
Nigeria.
Because there is typically little citizen participation into the policy-making process, the
"public policies" that come out of the Nigerian process are solely meant to further and
protect the class interests of the few elites that control the country (Aliyu, Ikedinma, &
Alabi, 2018). They further state that public opinion and public policy are related;
however, people are not always aware that their opinions are used to shape public policy.
A bad political culture, unemployment, education, and poverty are only a few of the
factors that affect how people use and shape their attitudes about public policy.
Moreover, an opinion often results from a process that occurs in the human mind, and
only humans are endowed by nature with the mental faculties necessary for the formation
of opinions. Therefore, Lowi, Ginsberg, and Shepsle (2004) and Ayeni-Akeke (2008)
agree that the entirety of a group's political orientations, views, values, and attitudes
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
374
regarding current topics, players, and events in their political environment can be
considered public opinion. Effective public opinion-based policy-making is one of the main
forces behind good governance in government. The collective beliefs and viewpoints of
the general public regarding a range of issues are referred to as public opinion.
In the same vein, Aliyu, Ikedinma, and Alabi (2018) describe public opinion as the
culmination of the diverse viewpoints, attitudes, and beliefs that a sizable segment of a
community has expressed regarding a given subject. To effectively address citizens'
concerns and make informed decisions, policymakers, politicians, and researchers must
have a thorough understanding of public opinion. A number of factors, including political
parties, the media, socioeconomic circumstances, religion, ethnicity, and education, all
have an impact on the formation of public opinion in Nigeria. The perspectives of
individuals and groups within society are shaped by the interaction of these factors.
However, since returning to civilian rule in 1999, Nigeria's democracy has undergone
substantial changes. The rise of social media platforms and technological advancements
has increased the voice of public opinion. More people are able to freely express their
opinion, which encourages activism, advocacy, and political involvement. Providing a
means of regularly connecting public opinion is one of the main purposes of
representative democracy (Aliyu, Ikedinma, & Alabi, 2018).
A Brief Overview of Nigeria's Journey towards Democracy
On October 1, 1960, Nigeria declared its independence from British colonial rule, ushering
in a democratic era. But Nigeria's early years were marked by a number of difficulties in
creating a democratic society that was both inclusive and stable.
1960โ€“1966: Transition from Colonial Rule to the First Republic
Nigeria was freed from British colonial rule on October 1, 1960. Nigeria adopted a federal
system of government with a parliamentary structure during this time. The nation was
led by Sir Abubakar Tafawa Balewa, the prime minister. The transition to independence
marked a significant milestone in Nigeria's democratic journey. However, the inability of
the federal government to address regional and ethnic tensions led to political unrest and
ultimately, a military coup. This transition highlighted the challenges of managing
diversity and the need for inclusive governance. The failure of the First Republic set a
precedent for military interventions in politics, undermining democratic institutions and
the rule of law.
1966-1979: Military Government and Civil War
Nigeria's first civil war, which started in 1967 and ended in 1970, was caused by a
sequence of events that began with the military takeover in 1966. When the Eastern
Region, led by Lt. Colonel Chukwuemeka Odumegwu Ojukwu, proclaimed secession and
established the Republic of Biafra, hostilities broke out. General Yakubu Gowon led the
federal government's efforts to bring about peace and end the conflict, which led to
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
375
Biafra's defeat and Nigeria's reunification. Gowon was overthrown in a nonviolent coup
headed by Brigadier General Murtala Ramat Mohammed, who vowed to bring democracy
back and hand the nation back to civilian governance. In fact, in 1979, following the
drafting of a new constitution and elections, Alhaji Shehu Shagari became the president
of the first civilian government in thirteen years.
The military coup and subsequent civil war had devastating consequences for Nigeria's
democratic trajectory. The conflict resulted in significant human suffering, economic
devastation, and a prolonged period of military rule. The civil war and military rule led to
a culture of impunity, weakened institutions, and a legacy of ethnic and regional tensions
that continue to affect Nigeria's politics today.
1979-1999: The Second and Third Republics
There was a transition in the Nigeria government from military rule to democratic
governance in 1979. This period saw the rise and fall of various political parties and
leaders, as well as the implementation of different political structures. The first
democratic government was established in 1979, following the end of a military regime
led by General Olusegun Obasanjo. This marked the beginning of the Second Republic,
which saw the emergence of the National Party of Nigeria (NPN) and the Unity Party of
Nigeria (UPN) as the dominant political parties. Therefore, the return to democratic rule
in 1979 marked a significant milestone in Nigeria's democratic journey. However, the
short-lived nature of the Second Republic due to another military coup in 1983
highlighted the fragility of democratic institutions. The failure of the Second Republic
reinforced the need for stronger institutions and effective governance to sustain
democratic rule. This event was followed by several years of military rule and political
instability until the establishment of the Third Republic in 1992/1993.
During the Third Republic, Nigeria experienced a surge in political activism and the
formation of two-party system, including the Social Democratic Party (SDP) and the
National Republican Convention (NRC). However, the Third Republic was aborted because
the military head of state did not allow it to see the light of day. According to Akinwale
(2022), Tinubu bemoaned the fact that the Ibrahim Babangida transition had, in turn,
transformed the entire political elite into test subjects for political experimentation,
adding that the Third Republic was never supposed to endure. Moreover, public opinion
had little bearing on the military head of state between 1993 and 1998. In 1998, Gen.
Abdulsalam Abubakar demonstrated his commitment to democratic governance by
demonstrating his willingness to listen to the yearning and opinion of Nigerians. The
Fourth Republic was founded in 1999 as a result of this endeavour, with the election of
President Olusegun Obasanjo, a former military ruler who became a civilian politician.
This marked a significant milestone in Nigeria's journey towards democratic governance
and led to the emergence of several political parties, including the All Progressives
Congress (APC) and the People's Democratic Party (PDP).
The emergence of a two-party system and increased political activism during the Third
Republic marked a positive development. However, the military's refusal to hand over
power and the eventual abortion of the Third Republic highlighted the challenges of
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
376
military disengagement from politics. The administrations of newly formed democracies,
like Nigeria, "struggle to maintain constitutional rule and electoral processes that are
threatened by conflicts, military coups, or aspiring dictators waiting in the wings" (Lewis,
2006). These countries face an urgent risk to their survival. The Third Republic's failure
underscored the need for a genuine commitment to democratic governance and the
importance of civilian oversight of the military.
1999-2023: The Fourth Republic and Beyond
The establishment of the Fourth Republic marked a significant turning point in Nigeria's
democratic journey. The election of President Olusegun Obasanjo and the emergence of
multiple political parties signaled a new era of democratic governance. Additionally,
efforts have been made by the government and civil society organisations to support
good governance and fortify democratic institutions. But there have been difficulties
along the way for Nigeria's democratic transition, such as conflicts between ethnic and
religious groups, electoral violence, and corruption. Concerns have also been raised
concerning the need for more diverse representation in government and the consolidation
of power. However, Fourth Republic has seen significant progress in democratic
consolidation, including the conduct of regular elections, the strengthening of institutions,
and increased political participation.
In general, Nigeria's government transitions have been marked by a mix of progress and
regression. According to Oke (2010), official government practices in Nigeria have been
taken over by the military, to the extent that citizens now face hopelessness instead of
optimism, security instead of safety, premature death instead of long life and high life
expectancy, illusion instead of expectation, deficits instead of dividends, militarisation
instead of civility, dictatorship instead of rule of law, political selection instead of election,
and other issues. Consequently, it appears that Nigeria's political system is doomed.
The long-term impacts of these changes include: fragility of democratic institutions, need
for stronger institutions and effective governance, importance of civilian oversight of the
military, challenges of military disengagement from politics, and progress in democratic
consolidation, but persistence of challenges. To further consolidate democratic gains,
Nigeria needs to address these challenges and work towards strengthening institutions
and promoting good governance, encouraging political participation and representation,
addressing ethnic and religious conflicts, promoting electoral integrity and reducing
violence, and consolidating power and promoting accountability.
The Analysis of Public Opinion in Nigeria's Democratic Society
Public opinion in Nigeria's democratic society has undergone significant changes
throughout the nation's transition, evolving through distinct stages.
For instance, the first stage, which is known as the post-colonial era, was characterized
by nationalist movements and calls for independence, shaping public opinion and
influencing the rise of political parties and the fight for self-governance (Oyelaran-
Oyeyinka, 2015).
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
377
However, during the military rule era, public opinion was severely restricted and
suppressed, hindering its ability to influence decision-making due to the suppression of
dissenting voices and political opposition (Mozaffar & Kiewiet, 2003). Despite this,
popular opinion persisted and contributed to the case for the ultimate return to
democratic rule.
The transition to democracy in 1999 marked a significant turning point, as public opinion
underwent a sea change with the move from military rule to democracy. Nigerians could
now engage in elections and freely express their opinions (Ate, 2015).
In the subsequent democratic consolidation era, public sentiment was increasingly
shaped by media coverage, civil society organizations, and public opinion polls. The
development of democratic institutions and procedures also enabled public opinion to
significantly influence election results, policy discussions, and elected officials'
accountability (Ekeanyanwu, 2021). Social media platforms and online discussions
further amplified public opinion.
Throughout these stages, Nigeria's changing public opinion landscape reflects the hopes,
worries, and demands of its people, serving as a vital tool for developing a participatory
democracy, impacting governance, and directing the democratic transition of the country.
As described above, public opinion in Nigeria has evolved significantly throughout the
country's transition from colonial rule to democracy. From the nationalist movements of
the post-colonial era to the suppressed voices of the military rule era, public opinion has
played a crucial role in shaping Nigeria's political landscape. The transition to democracy
in 1999 marked a turning point, allowing Nigerians to freely express their opinions and
participate in the democratic process. Today, public opinion continues to be shaped by
media coverage, civil society organizations, public opinion polls, and social media
platforms, influencing election results, policy discussions, and elected officials'
accountability. As Nigeria continues to navigate its democratic journey, it is essential to
recognize the power of public opinion in driving participatory democracy, good
governance, and democratic consolidation. By listening to the hopes, worries, and
demands of its people, Nigeria can build a more responsive and accountable government,
ensuring a brighter future for all citizens.
Relevance of the Public Opinion in Democratic Governments
The following are some of the crucial roles played by public opinion in democratic
governments. It is important to note that the democratic representation is based on
public opinion. Voters' opinions and preferences are supposed to be reflected in and
represented by elected officials. The decisions made by policymakers and those in
positions of authority are influenced by public opinion. In a representative democracy,
the will of the people is manifested in the actions of elected representatives; this is based
on public opinion. By guaranteeing that decisions and policies reflect the needs and
preferences of the people, it gives the government legitimacy (Nwolise, 2019).
One way to keep governments accountable is through public opinion. Public opinion can
be expressed through a variety of means, including protests, demonstrations, and media
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
378
outlets, when it is unhappy with the actions or policies of elected officials. By keeping
checks and balances in place, this feedback helps guarantee that the government
continues to be accountable to and responsive to the people it serves. According to
Lawson and Merolla (2017), the general public keeps elected officials responsible for their
actions by serving as a continual check on the government. Politicians are influenced by
it because they are driven to take public opinion into account in order to stay in power
and win reelection.
In a democratic government, public opinion shapes policy decisions. When making
decisions on matters like the economy, foreign policy, healthcare, and education, elected
officials frequently take the opinions of the general public into account. To create and
carry out policies that reflect popular preferences, policymakers consider the attitudes,
worries, and goals of the general public. Policymakers use public opinion as a guide to
create effective policies and make well-informed decisions. It is easier to make sure that
policies are suited to the needs and preferences of the public when public opinion is
understood (Stimson, Mackuen, & Erikson, 1995). Public opinion is a crucial component
of the policy-making process. When creating laws, rules, and public policies,
policymakers take the opinions of the people into account. When it comes to tackling
societal issues like infrastructure, security, healthcare, education, and economic
development, decision-makers are guided by public opinion.
However, by expressing common values and encouraging group action, public opinion
can strengthen social cohesion. It makes it easier to pinpoint shared social objectives
and encourages conversation about matters that impact the entire neighbourhood. Public
opinion fosters conversation, consensus-building, and dialogue by giving a voice to a
range of viewpoints. This promotes social cohesion. It increases a sense of shared values
and enables citizens to participate in the democratic process (Nwolise, 2019).
Finally, democratic governments are stable and legitimate if peopleโ€™s opinion is count.
The public views the government as having greater legitimacy when the majority of
citizens approve of its decisions, policies, and actions. On the other hand, a broad
dissatisfaction with the public can result in disturbances, demonstrations, or even a
decline in trust in the capacity of the government to govern. In general, public opinion is
a key component of democratic governance since it directs policy, holds governments
responsible, and promotes stability and social cohesiveness.
Factors Affecting the Relevance of Public Opinion in Nigeria
There are several factors that can affect the relevance of public opinion in Nigeria. These
factors include political, economic, social, and technological changes, as well as the level
of civic engagement and the quality of information available to citizens. Here are some
details on these factors:
Political factor has significance impact on peoplesโ€™ opinion in as much there is change in
politics and developments. For instance, Nigeria's political landscape underwent a
dramatic change in 1999 when it went from military rule to democracy, with the public's
view increasingly influencing the formulation of public policy (Ogundiya, 2016).
Furthermore, the degree of responsiveness to public opinion can be impacted by changes
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e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
379
in political leadership and governance (Osondu, 2015). Political developments like
election outcomes and accountability in governance have influenced public opinion in the
country. According to Jinadu, Oyediran, and Suberu (1991), political parties and their
campaigns function as forums for the expression and formation of public opinion. Political
parties frequently express the hopes and complaints of the populace, influencing public
opinion on a range of topics. Citizens have the opportunity to voice their opinions through
voting patterns, protests, and other political engagement activities during elections and
campaign processes.
The significance of public opinion can also be impacted by economic factors. Nigeria has
experienced a number of economic difficulties, such as poverty, unemployment, and
inflation. Public opinion on matters like social welfare, government spending, and
economic policies can be influenced by these economic conditions (Ijewereme, 2019).
For example, the nation's 2016 economic recession resulted in a generalised discontent
with how the government was managing the economy. According to Osaghae and Suberu
(2005), Nigeria is confronted with a number of socioeconomic issues, such as inequality,
unemployment, and poverty, all of which have a significant impact on the opinions of the
populace about public policy, governance, and economic growth. The public's trust or
lack thereof in government institutions and officials is frequently shaped by these
variables.
Public opinion can be impacted by social transformations like cultural and demographic
shifts. For example, the increasing number of young people in Nigeria has changed
political preferences and prompted calls for greater youth participation and
representation (Odinkalu et al., 2020). Public opinion on social issues like gender equality
and human rights can also be influenced by cultural norms and beliefs within the
community (Salawu & Okunade, 2017). Nigeria is a diversified nation with more than
250 ethnic groups and numerous regional identities. Because of these groups' varied
political, cultural, and socioeconomic interests, public opinion in Nigeria is influenced by
these identities, with discussions concerning power dynamics, resource distribution, and
ethnic representation frequently taking center stage (Ogunbodede, 2015).
The emergence of social media is a major factor that has influenced public opinion in
Nigeria in the area of technological advancements. A National Bureau of Statistics (2020)
report states that there were 123.5 million internet users in Nigeria in October 2019, up
from 98.39 million in December 2017. Social media platforms such as Facebook,
Instagram, and Twitter have given citizens a platform to voice their opinions on political
and social issues. According to Edozie and Ogbuagu (2021), the emergence of digitization
and the internet has led to a significant expansion and diversification of Nigeria's media
landscape. He goes on to say that while traditional media channels like radio, television,
and newspapers still have a big impact, social media platforms are becoming more and
more important because they give people a place to voice and share their thoughts.
Additionally, social media has given voice to groups that were previously marginalised,
such as youth, women, and those living in rural areas. These technological
advancements, especially the growing use of social media, are transforming public
opinion. Social media platforms have developed into powerful forums where people can
discuss politics, rally support, and voice their opinions (Adegoke, 2018). Notwithstanding,
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
380
there exist certain obstacles to the influence of social media on public opinion, such as
the dissemination of false information and the manipulation of public opinion (Ekwueme,
Adegoke & Ogunyemi, 2021). Thomas-Kuye and Adeyemi (2021) draw the conclusion
from their research that people's views and opinions are shaped and influenced by mass
media. The vast majority of people rely on the powerful mass media for their information.
Because of this, most people believe anything they read or hear in the media to be true,
even if they don't do any additional research. People's opinions about events are greatly
influenced and shaped by the media because it is a medium for disseminating information
to the public.
The importance of public opinion can also be influenced by the degree of civic
engagement and citizen participation in public affairs. Policy decisions are more likely to
be significantly influenced by a highly engaged and active citizenry (Arowosegbe, 2016).
On the other hand, low civic engagement can impede the democratic process and reduce
the influence of public opinion.
Public Opinion versus Democratic Government
A democratic society cannot function properly without a close relationship between
democratic government and public opinion. These are how they interact:
Public opinion serves as a reflection of the views of the people. In the words of Almond
(2013), "public opinion is the aggregate of individual attitudes or beliefs about
government, policies, and political issues". Democratic decision-making is based on the
representation of the various viewpoints and preferences held by the populace through
public opinion.
The public opinion tends to influence policy-making. According to Jacobs and Shapiro
(2017), "public opinion influences the policy-making process and shapes the political
agenda." When formulating policies, elected officials take public opinion into account
because disregarding it can cost them credibility and support.
The role play by public opinion as a check on government actions cannot be
underestimated: Fiorina (2014) notes that public opinion serves as a check on
government actions, holding leaders accountable for their decisions. Opposition to
government actions by the public can result in protests, mobilisations, or electoral
consequences, which put pressure on the government to change course or respond to
the public's concerns.
The role of democratic governments in influencing public opinion: according to Nelson,
Oxley, and Clawson (1997), "democratic governments engage in public deliberation,
dialogue, and information dissemination to shape and influence public opinion." In order
to influence public opinion, governments must frame issues, disseminate information,
and encourage discussion.
JANUS.NET, e-journal of International Relations
e-ISSN: 1647-7251
VOL 15 N.ยบ 2
November 2024-April 2025, pp. 371-388
Analyzing the Changing Dynamics of Public Opinion in Nigeria's Democratic Society
Segun Lankin Oderinde, Olagoke Oluwafemi Awotayo, Afisu Oluwole Akinpelo,
Idris Babatunde Adetunji
381
Democracy Indicators
Several authors have connected democracy to a wide range of indicators, including
gender equality, civil liberties and fundamental rights, government accountability,
separation of powers, and electoral competitiveness and participation. For example,
popular views and opinions on democracy, governance, and other social concerns in
Africa are measured through the survey-based Afrobarometer research project. Courts
and Security are its indicators. Civil freedoms and political rights are also measured by
Freedom House. Every year, Freedom in the World is a thorough assessment that
evaluates civil liberties and political rights in various nations, taking into account
elements like free expression and the rule of law. The degree of liberal democracy is also
gauged by the Economist Intelligence Unit (2020) with its Liberal Democracy Index. The
Varieties of Democracy (V-Dem) project created this instrument with the intention of
gauging the degree of liberal democracy in various nations throughout the globe. The
index uses a variety of factors, including judicial independence, freedom of expression,
and association and association freedom, to assess how much each nation adheres to
these liberal democratic ideals. V-Dem's conception of democracy is based on the
electoral principle. It alludes to the fundamental principle that governments should be
answerable to the people by holding regular elections with wide voter turnout.
Additionally, this score takes into account the freedom of expression, independent media,
free elections, and the ability of civil and political communities to function (Moller &
Skaaning, 2021). El Salvador, Nigeria, and Tunisia were among the nations that became
electoral autocracies in 2021 (V-Dem, 2022).
However, the research undertaken by Moller and Skaaning (2021) showed that there are
just a few disaggregate indicators on democratic electoral features that are utilised to
differentiate between a number of distinct regime types arranged in a systematic scale.
Furthermore, according to Moller and Skaaning (2021), V-Dem, Freedom House, and
Democracy Index are mostly based on expert evaluations that are augmented by
information from surveys of public opinion, such the World Values Survey.
It is easier to conduct business in a way that respects human rights in a democracy
because civil society organisations are active and can raise awareness of issues,
employees are more accustomed to speaking out without fear of reprisal, and
governments contribute to creating an environment that is supportive of human rights.
Companies find it more difficult to uphold human rights in practice in less democratic
nations (V-Dem 2024 Democracy Report).
Furthermore, in sustaining Nigerian democracy, civil liberties and fundamental rights
index are very important. The civil liberties and fundamental rights indicator is concerned
with the acknowledgement and defence of fundamental rights and civil liberties, such as
the freedom of assembly, association, press, speech, and expression. V-Dem, Freedom
House, and Democracy Index assess how safe it is for people to protest, voice their
thoughts, and get equal protection under the law. The Nigerian government has been
noted for its inflexibility in ignoring the cries of its citizens, even when they are clearly
expressing what they want. This flagrant contempt for the aspirations of the populace
could lead to social upheaval and disorder, which would endanger the stability of the
country. According to Kaufmann and Kraay (2023), development cannot occur without